Search and Media is at the heart of what media is becoming in the 21st century. In a world of infinite content, guiding the consumer to the topics, news, blogs, music, movies, videos and other digital media they desire is paramount. Ultimately, search will be synonymous with user interface, becoming the gateway to everything from television content to L.L. Bean catalogs. Search and Media is the first conference to examine the profound connection between the colliding universes of media and entertainment and search engines. We're holding it in the heart of Hollywood, the capital for the creation, distribution and monetization of media. Google and Yahoo! define the opposing poles of search. Google is the ultimate tool for searching media. Yahoo! is arguably a media company for which search is the driving engine. In between are a multitude of smaller, more specialized search engines looking for their place in a rapidly changing digital ecosystem. Content Produced by www.MediaArchives.com « hide
Search and Media is at the heart of what media is becoming in the 21st century. In a world of infinite content, guiding the consumer to the topics, ne... more »