12 Principles of New Media: Episode 06-Believe Your Gut
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- dspark
- Description
- This is the sixth episode of the 12 Principles of New Media. "Believe Your Gut" discusses the need to rely on instinct of online audience dynamics than waiting for surveys and ratings to qualify a decision to participate in new media. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB
- Language:
- English
- Subtitles:
- English
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