Technology for Women: Lady Geek Survey and Liz Claiborne IT Accessories
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- MyIWN
- Description
- Edmund Dantes Hamilton, editor and publisher, My Internet Webpages Newspaper (MyIWN) and Bruce E. Montgomery, producer and host of Technology Access Television (TATV), discuss a recently released "Lady Geek" Survey from Saatchi & Saatchi UK that details the frustration women encounter with being ignored and misunderstood by technology marketers in segment one. Segment two highlights efforts by Liz Claiborne's October 2007 launch of four collections of technology accessories at Best Buy retail outlets and how this may encourage other entrepreneurs to develop similar products that target women consumers.
- Language:
- English
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