Search3203 - Mobilizing Search - What The Consumer Needs - Various Panelists
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- Description
- MOBILIZING SEARCH - WHAT THE CONSUMER NEEDS, with Various Panelists. As content goes mobile, consumers need ways to parse it. But the dynamics of mobile search will be radically different than its online cousin. Searches will be far more contextual -- dependent upon what consumers want to do next. And the issue of spam looms large in a universe where one ad fills a screen. So, what do the consumers really want, and need? View this presentation and find out. Zaw Thet, CEO and Co-Founder, 4INFO; Darcie de Freitas, Product Manager for Live Search for Mobile, Microsoft; Doug Leeds, Vice President of Product Management, Ask.com; Michael Libes, Chief Architect and Co-Founder, Medio; Moderator: James Granelli, Staff Writer, Los Angeles Times. --- Recorded at the www.iHollywoodForum.com SEARCH AND MEDIA CONFERENCE, July 19, 2007 at the Roosevelt Hotel, Hollywood, California. Content produced by www.MediaArchives.com
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'Search And Media' 2007 Conferen...
- Description
- Search and Media is at the heart of what media is becoming in the 21st century. In a world of infinite content, guiding the consumer to the topics, news, blogs, music, movies, videos and other digital media they desire is ...
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