HEINEKEN® PREMIERES ‘POP-UP CITY LOUNGE’, ITS LATEST OPEN INNOVATION PROJECT, AT LONDON...
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- Heineken has unveiled a premium, design-focused lounge bar at London Design Festival, the latest chapter of its open innovation journey. The Heineken Pop-Up City Lounge was created by twenty young designers from across the globe, crafted in response to suggestions of what the ultimate lounge bar should be from tens of thousands of consumers, who shared inspirational images on Instagram.
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