Series of conversation videos based on the article "12 Principles of New Media" by David Spark of Spark Media Solutions.
This is the twelfth episode of the "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite to understanding and being involved in any new ... more »
This is the eleventh episode of the "12 Principles of New Media." "Give options for engagement" talks about the need to provide different media for people to consume and interact with. While people ma more »
This is the tenth episode of the "12 Principles of New Media." "Be the connector" discusses the importance of playing the role of connector to extend the behavior of the socialness of the Internet. In more »
This is the ninth episode of the 12 Principles of New Media. Mobile phones: The ultimate direct response device elevates the mobile phone as the best way to actually connect and communicate with indiv more »
This is the eighth episode of the "12 Principles of New Media." "Reduce the Layers for Engagment" deals with the need to remove barriers to consume and share content. Each level you drop creates great more »
This is the seventh episode of the 12 Principles of New Media. "Interest and then engage" discusses the fallacy of requesting a "viral" campaign and that you really need to target a specific audience ... more »
This is the sixth episode of the 12 Principles of New Media. "Believe Your Gut" discusses the need to rely on instinct of online audience dynamics than waiting for surveys and ratings to qualify a dec more »
This is a conversation video on the fifth principle in "The 12 Principles of New Media" by David Spark. "Be truthful or be exposed" discusses the importance of transparency in your communications. Lac more »
This is a conversation video on the fourth principle in "The 12 Principles of New Media" by David Spark. "Ego grows the Internet" discusses the need to create playgrounds and environments for users to more »
This is a conversation video on the third principle in "The 12 Principles of New Media" by David Spark. "Video: The new core competency" the increase of video needs to be produced appropriately for yo more »